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Friction Labs PDP Design

This A+ Content project was a revamp of previous designs as part of my work for Aisle3 (Amazon Agency)’s client, Friction Labs, a Google featured climbing chalk company.

The most important feature this client requested to callout was the use cases for this type of chalk ball. I utilized imagery and callout buttons to highlight the different sports where this chalk might be most useful.

What is Amazon A+ Content?

Amazon A+ Content refers to a listing product description, which helps sellers to share their brand's story with features of enhanced image and video content. FrictionLabs is one of the best selling climbing chalk brands on the market currently, meaning I had to find new and exciting ways to relayout the callouts, retouch the images, and present the product to shoppers.

Designed in Adobe. Created in Amazon’s Seller Central.

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