The Mayblue Coffee Co. project was an exploration in start to finish brand design. From rough logo sketch to high fidelity app prototyping, I took this hypothetical coffee company based in San Francisco from concept to professional brand.
I wanted to create a colorful, cheery environment for this company to exist in which led me to illustrate a lovable lazy sloth for its mascot.
This company is all about the “coffee moment,” spending time each day to enjoy a cup before getting on with work. It offers mobile ordering services for on the go and bagged coffee sales.
Designed in Adobe & Figma.